
Having been a fan of film for some time now, I have seen my fair share of opening titles.
For decades now, people have animated them using various forms of media. Some of the earliest include the works of Saul Bass. The majority of his works were of a simplistic affair, including the credits for "It's a Mad, Mad, Mad, Mad World," and "West Side Story."
For Mad, Bass decided to incorporate elements of the end credits INTO the opening. This was done in an effort to illustrate compression. Something especially the case when you have a vast number of A-list actors of their day all in one film. Similar design themes have been used for more contemporary films such as Soderbergh's "Ocean's 11" series. However, the influences merely stayed within the 2d static image medium.
However, one can't mention motion graphic without mentioning one of the most influential of all.
Say what you will about the prequels, but the Star Wars films have influenced numerous mediums and art forms. Whoever thought to scroll the title upwards like that? If continue looking it seems almost as if everybody's ripping ideas off of one another in terms of creativity.
Another case - albeit most 2d - is the end credits for David Fincher's "Seven." When was the last time you saw the end credit scroll the opposite way, designed as a serial killer constructed them?



