Thursday, December 9, 2010

Motion Graphics






Having been a fan of film for some time now, I have seen my fair share of opening titles.
For decades now, people have animated them using various forms of media. Some of the earliest include the works of Saul Bass. The majority of his works were of a simplistic affair, including the credits for "It's a Mad, Mad, Mad, Mad World," and "West Side Story."

For Mad, Bass decided to incorporate elements of the end credits INTO the opening. This was done in an effort to illustrate compression. Something especially the case when you have a vast number of A-list actors of their day all in one film. Similar design themes have been used for more contemporary films such as Soderbergh's "Ocean's 11" series. However, the influences merely stayed within the 2d static image medium.

However, one can't mention motion graphic without mentioning one of the most influential of all.
Say what you will about the prequels, but the Star Wars films have influenced numerous mediums and art forms. Whoever thought to scroll the title upwards like that? If continue looking it seems almost as if everybody's ripping ideas off of one another in terms of creativity.
Another case - albeit most 2d - is the end credits for David Fincher's "Seven." When was the last time you saw the end credit scroll the opposite way, designed as a serial killer constructed them?

Frank Gehry


Yet another artist with Jewish roots!

Born Frank Owen Goldberg, Gehry has been influential in the field of architecture predominantly.
Having created - seen by many - some of the most influential/important works of contemporary archietcture. Over the years the vast majority of Gehry's work, including the Disney Concert Hall in California, and apparently his own house.

The intriguing thing to me about Gehry is that he never seems comfortable with a simple straight line or flat walls. Everything has to be about shape and movement. There must be flow. The other explanation - although highly unlikely - is that he is riddled with ADD and can not cope with a simple wall.
The majority of his work falls into the category of destructivism, referring to the ability to go outside the common bounds of achitecture. In the constructiono of these buildings, Gehry seems to throw the notion of "form follows function" out the window.

Several of his works have been seen on television and film. Most recently the Disney Concert Hall made appearances in "Get Smart" and the first 'hour' of 24: Season 6.

Milton Glaser


Being Jewish myself, I found it inspiring to see successful Jewish artists in my field of interest.
When said Jew is highly successful at what they do, that makes the gratitude all the greater.
Milton Glaser happens to be one of two successful artists who apparently have Jewish roots.

Living most of not all of his life in NYC, Glaser has made quite the impact on young up and comers such as myself. Having been prominent in the field now for decades, Glaser has produced numerous form of iconography that have been seen by millions. Whether it be the "I Love New York" logo or the DC Comics shield - a personal favorite - that run from the late 1970's up to 2005. On a brief note, having grown up seeing his logo for DC, if I had to pick between the new logo or his I would probably pick his. In comparison both logos have similar elements. The stars and shield with the proper letters in identifying the brand. However, Glasers is more simplistic. The new logo in comparison looks muddled, almost sloppy. The main difference is instead the logo directly facing you in a symmetrical circle, now it skewed to the right. Also his logo allowed you to alter the colors without changing the feel of the image. If one were to look at the new logo recolored for the Green Lantern film, you would see my point.

In recent years, Glaser has been spending most of his time teaching. It was in fact one of his students that came up with the Target bottle color coding. Something that would have been ignored if it weren't for his influence and connections.

Again, to see a fellow Jew be so successful at what he does is encouraging. Especially in today's job market...