Thursday, December 9, 2010

Milton Glaser


Being Jewish myself, I found it inspiring to see successful Jewish artists in my field of interest.
When said Jew is highly successful at what they do, that makes the gratitude all the greater.
Milton Glaser happens to be one of two successful artists who apparently have Jewish roots.

Living most of not all of his life in NYC, Glaser has made quite the impact on young up and comers such as myself. Having been prominent in the field now for decades, Glaser has produced numerous form of iconography that have been seen by millions. Whether it be the "I Love New York" logo or the DC Comics shield - a personal favorite - that run from the late 1970's up to 2005. On a brief note, having grown up seeing his logo for DC, if I had to pick between the new logo or his I would probably pick his. In comparison both logos have similar elements. The stars and shield with the proper letters in identifying the brand. However, Glasers is more simplistic. The new logo in comparison looks muddled, almost sloppy. The main difference is instead the logo directly facing you in a symmetrical circle, now it skewed to the right. Also his logo allowed you to alter the colors without changing the feel of the image. If one were to look at the new logo recolored for the Green Lantern film, you would see my point.

In recent years, Glaser has been spending most of his time teaching. It was in fact one of his students that came up with the Target bottle color coding. Something that would have been ignored if it weren't for his influence and connections.

Again, to see a fellow Jew be so successful at what he does is encouraging. Especially in today's job market...

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